Synopsis

Jinaali, a chubby young Aboriginal woman, works at a supermarket and is constantly bullied by her boss. He does not merit her 'equal opportunity line' initiative or forgive the mistakes she does.

When Jinaali watches television she sees an advertisement for a Jackie Jackie doll which is promised to deliver the right message to its new owner. This is her chance!

The film is set in a 70s-like wonder world of uniform checkout chicks, dancing female customers and serves heavily all the stereotypes you can think of. But beyond the comedy is a true core which alludes to the mistreatment of Aboriginal people by the white society.

Jackie Jackie came out of a dream I had, one late afternoon. It was full of colour and reminded me of Willy Wonka - blackfella style.

— Adrian Wills, director ^[1]

Director Adrian Russell Wills remembers: "Jackie Jackie came out of a dream I had, one late afternoon. It was full of colour and reminded me of Willy Wonka - blackfella style." ^[1]